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The modern customer journey

Your customers aren't googling anymore. They're asking AI.

Here's exactly what your customers are asking AI across six industries — and this is exactly where you want your business to show up.

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What customers are asking AI, by industry

SaaS / B2B

An operations lead at a 50-person company is tired of running finance approvals through spreadsheets and asks AI where to start looking.

Microsoft Copilot
Microsoft Copilot

What's a good approval workflow tool for a 50-person finance team replacing spreadsheets?

In this sector
Named in zero answers
59%
Median visibility
0%
Strongest performers reach
40%

E-commerce

A shopper with flat feet is done guessing at shoe reviews and asks AI directly which pair to buy.

Google AI Mode
Google AI Mode

What's the best running shoe for flat feet under $150?

In this sector
Named in zero answers
42%
Median visibility
3%
Strongest performers reach
35%

Hotel / Travel

A traveler planning a long weekend away skips the search-engine tabs entirely and just asks AI to pick a hotel.

ChatGPT

What's a good boutique hotel in Lisbon for a long weekend?

In this sector
Named in zero answers
43%
Median visibility
3%
Strongest performers reach
28%

Restaurant

Someone in town for a work trip wants dinner sorted in one message, not ten browser tabs.

Perplexity

Where's good for a solo business dinner near the city center tonight?

In this sector
Named in zero answers
27%
Median visibility
14%
Strongest performers reach
42%

University

A prospective student narrowing down a master's program asks AI to shortlist schools before ever visiting a university's own site.

Claude

What are good universities for a data science master's in Europe?

In this sector
Named in zero answers
21%
Median visibility
10%
Strongest performers reach
44%

Museum

A parent planning a weekend outing asks AI for a kid-friendly museum instead of scrolling review sites.

Google Gemini
Gemini

What's a good museum to visit with kids this weekend?

In this sector
Named in zero answers
43%
Median visibility
3%
Strongest performers reach
28%

Figures aggregated from brand visibility data processed across Surfaced.

What being recommended is worth

Every AI recommendation is a shortlist you're on.

Your AI traffic scales with how often the engines name you. Tell us what you get today — a free scan turns the two visibility figures into facts.

⚠ Estimated from your sector — not your domain

AI recommends you today11%
Where the strongest performers sit40%

These two drive every number on the right. Right now they're the sector average, not you.

2 minutes · 12 engines · no signup, no card

900

Example of a typical company in your sector. Get your current AI traffic from Google Analytics.

€5,000

Seeded with your sector's typical figure. Use gross margin for the honest version.

0.6%

Starts at your sector's benchmark. Drag it to your own rate if you know it.

New revenue per month

€71,190

+14.2 new customers a month

AI sessions today
900
Your visibility
11% → 40%
Traffic multiple
×3.6
AI sessions after
3,273
Per customer
€5,000

Your AI traffic scales with your share of the answers, so 3.6× the visibility is 3.6× the sessions — 900 a month becomes 3,273.

Sector estimates. Scan your domain and the top two become your real numbers.

Where these numbers come from
  • Visibility figures: aggregated from brand visibility data processed across Surfaced.
  • AI referrals are about 1% of total site traffic today, rising roughly a point a month. Previsible AI Traffic Study, 2026 — 6.77M LLM-driven sessions
  • AI-referred visitors convert at 14.2% on B2B sites, against 2.8% from Google organic. Averi B2B Multi-Source Analysis, March 2026
  • AI-driven visitors convert at roughly 4.4× the rate of standard organic traffic. Semrush, 2026
  • ChatGPT traffic converts at 1.81% on e-commerce sites, against 1.39% for non-branded organic — a 31% premium. Visibility Labs — 12 months of GA4 data across 94 e-commerce sites
  • Retail AI-referred traffic grew 393% year on year, converts 42% better and carries 37% higher revenue per visit. Adobe Analytics Q1 2026 — over 1 trillion retail visits
  • The AI visitor → customer rate is set deliberately below the conversion figures above, because those measure visit-to-enquiry rather than visit-to-customer.

We make sure it recommends you.

These conversations play out thousands of times a day, across every industry — including yours. Surfaced is built to make sure you're the name in that answer.

01

We track what the AI actually says about you

Every day, Surfaced runs your brand's real prompts — the ones your customers would actually type — against the 12 AI engines your customers already use, and records whether you're mentioned, where, and how.
02

We find exactly where you're invisible

Gap analysis shows which questions your competitors get recommended for and you don't — for your own industry and your own competitors, not just the examples above.
03

We close the gap with content built to get cited

Surfaced generates and ships the content most likely to get an AI assistant to mention you specifically — not generic SEO copy, but pages structured the way these models actually pull answers from.
Pricing

Simple, transparent pricing.

Free trial on all plans — no credit card required. Prices shown per month; annual billing takes 20% off.

Starter
€49/month
  • 1 workspace
  • 3,000 tracked AI responses / month
  • 15 articles / month
  • All supported AI models
  • API access
  • Gap analysis
  • Email support
Start free trial
ProRecommended
€149/month
  • 3 workspaces
  • 15,000 tracked AI responses / month
  • 50 articles / month
  • All supported AI models
  • API access
  • Priority support
Start free trial
Business
€349/month
  • 10 workspaces
  • 50,000 tracked AI responses / month
  • 150 articles / month
  • All supported AI models
  • API access & SSO
  • Dedicated account manager
Talk to sales
FAQ

Quick answers.

Does Surfaced replace SEO or work alongside it?+
Alongside, almost always. The same authority-dense, entity-rich content that earns AI citations also performs well on Google — the structural signals overlap. Most customers see organic search lift as a side effect of GEO work. The metrics differ (citation rate and Brand Visibility vs. keyword rankings), but the underlying content investment pays off across both surfaces. See GEO vs SEO for a deeper comparison.
Which LLMs does Surfaced track?+
Surfaced tracks ChatGPT, Claude, Perplexity, Gemini, DeepSeek and Grok. You can choose which ones to track based on your preference and plan. More engines are added as their APIs stabilise — we don't gate core engines behind upsells.
How long until I see results?+
Three timescales matter. The first AI visibility scan returns in under two minutes — you'll see exactly which prompts cite you and which cite competitors. The first gap report and content brief arrive the same day. Citation lift on a freshly published article typically lands in 4–8 weeks, depending on how often each AI engine re-crawls your domain and how much existing authority you have. Some customers see needle movement within 14 days on long-tail prompts; broad category prompts take longer.
Do I need a developer to set this up?+
No. Paste your URL and Surfaced finds your sitemap, identifies the prompts your buyers are likely asking, and returns the first audit on day one. Optional integrations such as CMS publishing and knowledge base sync involve technical setup; API access is available on every plan. The core loop — track, detect, generate, verify — runs without developer help.
Is there a free tier?+
Yes. Anyone can run on-demand scans at /scan with no account. The Free plan includes 300 tracked AI responses per month across its included models, plus API access.
How do you handle our data?+
Your prompts, tracked domains and generated content live in your workspace. We don't train shared models on your content, and we don't sell data to third parties. Full details are in our privacy policy.

More questions? Read the full FAQ or ask us directly.

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